Our Leadership Team


Rich Smalling, CEO

Rich has led American Innovations since 1994. Prior to AI, Rich worked for FMC, General Electric and Borg Warner, both in the U.S. and Europe. He is past President of Young Entrepreneurs Organization and has been a member of Young Presidents Organization since 2005. Rich is past President of the board of Creative Action, an Austin non-profit that uses creative arts to educate youth. He has also served on the board of the NACE Foundation. Rich received a B.S. in Chemical Engineering from Virginia Tech in 1985 and an MBA from The University of Michigan in 1993.


Ed Kruft, President

Ed has more than 20 years of experience in sales, marketing, and technical leadership positions. He joined American Innovations in 2010 as Vice President of Sales & Marketing, becoming President in 2012. Prior to joining the company, Ed worked at National Instruments for over 15 years in various sales, marketing, and engineering leadership roles, most recently leading the strategy for the NI’s high performance instrumentation products. He has a BE in Electrical Engineering and Math from Vanderbilt University and an MBA from The University of Tulsa. 


Monica Rowley, Vice President of Finance and Administration

Monica has 20 plus years of expertise in Finance and Accounting, and holds a CPA license in the state of Texas. Prior to joining American Innovations she worked with high growth software and technology companies in Austin. Monica has a BS in Finance from the University of Houston and has also completed advanced course work
at Texas State University.


Guy Nunnellee, Vice President of Sales and Marketing

Guy joined American Innovations in 2014. Previously, he was Vice President of Sales and Marketing with Cal-Bay Systems, a company that specialized in building test equipment for the medical device industry. Guy helped facilitate the sale of Cal-Bay Systems to Averna, a larger player in the industry. Prior to Cal-Bay, Guy held a variety of positions at National Instruments over the course of 17 years, culminating in working with the company’s global value-added resellers (VARs) and original equipment manufacturers (OEMs) as Channel Partner Director. Guy holds a BS in Electrical Engineering and an MBA both from The University of Texas at Austin.

Our Colleagues